Shops at Broad moving toward late summer opening for two anchors


The cleared site at the northeast corner of U.S. 287 and East Broad Street will officially become The Shops at Broad late this summer as developers finalize their schedule with more retailers opening in the project’s first phase.

“The Shops at Broad is on schedule,” said Deputy City Manager Joe Smolinski. “Work is about to begin on the drainage, water and sewer at the site, followed by streets and then other utilities. There are specific deadlines in place and the developer is on schedule to meet those deadlines. Things will be moving fast.”

Developer Geyer Morris has revised the phasing schedule, Smolinski said, to include more retailers in the first phase of the project. The company also worked with city officials on a new plan and design that would add a promenade and open space area to the lifestyle center with a goal of providing more community space to The Shops and attract more retailers to the project.

“The new designs reveal a dynamic approach to making The Shops at Broad a true lifestyle center where the community can gather,” said City Manager Clayton Chandler.

The newly revised site plan includes the addition of a promenade area to serve as a community gathering place.

The newly revised site plan includes the addition of a promenade area to serve as a community gathering place.

Target date: Aug. 31, 2018

August 2018 will be a busy month at The Shops as several key elements of the center will be completed.

  • Fieldhouse Drive, which provides connection through the center from the northbound U.S. 287 frontage road to East Broad Street, will open Aug. 1, providing additional access to the StarCenter and Fieldhouse USA. It will also serve as the main roadway for the shopping center. The shared parking area near the StarCenter will also be completed.
  • The electronic marquee sign is expected to be completed Aug. 1. The monument sign with an LED panel will provide information not only about retailers and activities at The Shops but also feature city event information.
  • By Aug. 31, two of the center anchors will be ready to open. Academy Sports + Outdoors is expected to open on Sept. 5, followed by At Home in mid-September.

The remainder of the Phase I of the development is scheduled to open by Aug. 31, 2019. That includes Flix Brewhouse, Belk, 54th Street Restaurant Drafthouse and the restaurant promenade area.

Phase II is expected to open in November 2020.

Multifamily Development

Bridgeview Multifamily LLC is tentatively scheduled to begin construction on the 330-unit development in July, with a 12 to 18 month construction window. Work on the parking garage will begin at the same time as the apartment units.

Mansfield StarCenter

Sometime this spring, the new Mansfield StarCenter will reach an importance milestone: they will make ice for the first time.

“The consolidated ice equipment is on site and being installed,” Smolinski said. “The equipment is expected to be assembled by mid-February. There is a six-week startup process where the system is tested and that includes going through and making ice several times so they can make sure the system is working properly.”

Plans call for a Jamba Juice shop to be located inside the StarCenter.

The Dallas Star will begin occupying the building July 1 to begin training employees and putting the final touches on the facility. Opening day is Sept. 1.

East Broad Street widening

The reconstruction and widening of East Broad Street between Cannon Drive and U.S. 287 is underway and is expected to be completed by August.

“Our goal has been to have the roadway completed before the start of school,” Smolinski said.

East Broad Street is being constructed to a six-lane, divided thoroughfare. Improvements will include a traffic signal at Regency Parkway and dual left-turn lanes for eastbound traffic at Cannon Drive.


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