Community partners make a difference through Parks & Rec sponsorship program

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The City of Mansfield is known for hosting creative, fun, family-friendly events, and it takes a lot of work and staff hours to make each one happen. But did you know none of these events would be possible without the support of area businesses? Mansfield Parks & Recreation has a thriving sponsorship program that allows local businesses and organizations to give back to the community and help make this city second to none in fun.

Methodist Mansfield Medical Center has a been a platinum sponsor since they opened more than 11 years ago and has been thrilled to participate in city events and projects. The Methodist Mansfield logo can be seen engraved throughout Elmer W. Oliver Nature Park, and they’ve been the title sponsor to a number of events.

“We love partnering with the City of Mansfield’s Parks and Recreation Department because the parks are absolutely beautiful and are home to a wide range of natural green spaces, beautiful trees and walking paths that can improve one’s health and wellness,” says Angel Biasatti, director of community and public relations for Methodist Mansfield Medical Center. “The community events are also family friendly and fun. Studies have also shown that spending time outdoors can reduce stress.”

Special Events Manager Angie Henley is rolling out a few changes to the sponsorship program this summer to keep in line with current trends and technology.

“Our citizens today want everything digitally, and they get their updates by email, web and social media in the palm of their hands,” Henley said. “We updated some of our sponsorship offerings to reflect that. So rather than a logo on a gym banner, we can thank our sponsors in e-newsletters that reach thousands each week. The sponsor support allows us to keep expanding and improving our events and programs, so we want to do everything we can to keep it a win-win arrangement for everyone.”

Annual sponsorships start at $2,500 and include a variety of recognition as well as exclusive access to booth space at major events like Rockin’ 4th of July, which sees 8-10k visitors each year. Annual sponsors also get first option to sign up as sponsors for more specialized events, such as Music Alley music & arts festival, Rockin’ Kids’ Triathlon, Barks & Rec 5k and more. Those events have sponsor levels ranging from $500-$2,000 and can help businesses reach a more targeted audience. In addition, businesses can now sign up to be annual sponsors for events at the Mansfield Activities Center. Those events are often smaller but with a more specific, niche audience such as toddlers or senior citizens, allowing for more targeted customer impressions.

“We always welcome new businesses to join us as a sponsor,” Henley said. “It’s important for them to feel involved in the community and get to meet new people. But it’s also important for us to be able to continue offering these great experiences for our residents and visitors, and it’s because of these great partnerships that we are able to make it all come together.”

For more information about the Mansfield Parks & Recreation sponsorship program, please contact Ann Beck, [email protected] or (817) 804-5795.

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